It wasn’t the plan for me to work at Glentree, I’d spread my wings and left the nest and was developing my advertising career in the concrete jungle of New York. However, the universe had other plans for me and I changed course, moved home to London, and agreed to a trial probation period in the New Homes Department. That was 2012 and I’m now in charge of the department and we look after the lion’s share of new build developments in the NW11, N2, NW2, NW3, NW7 areas.
My main passion in life is people, and that’s the real reason I’ve stayed in this job
Glentree’s Lauren Abrahmsohn
It really is an honour to work for this company, we collaborate with developer clients from a project’s infancy, advising on plans, amenities, design, pricing, marketing, sometimes as early as planning, and we work as a team throughout the 3-4 years that the development comes together. Some of the homes we’ve been involved in selling are absolutely stunning with views across London, providing the ultimate in luxury amenities – pool, leisure, gardens, hotel-style concierge…
There’s a lot of exciting activity in the pipeline on The Bishops Avenue, N2, with Riverstone Living leading the charge with an exclusive development for over 65s, and Valouran working on a stunning landmark development of 36 meticulously designed apartments set within 2.5 acres of beautifully landscaped gardens. There’s also a smaller boutique block coming up at the cross of the road; 25 The Bishops Avenue offers eight lateral apartments with beautiful specification, private outside space and underground parking.
It’s been quite a journey these past 13 years, the market has had its ups and downs and the sentiment of buyers and sellers along with it. The tight-knit family dynamic at Glentree has kept the waters calm and we support each other through harder times – the rare contentious moment occurs, but it’s usually resolved with a hug, and we move on. My main passion in life is people; that’s the real reason I’ve stayed in this job. I love working with a proficient seller who has a great product, priced correctly, or a motivated buyer, who has sold their property and doesn’t want to beat about the bush. Nothing gives me greater pleasure than matching a lovely person or people to their dream home and going to visit them after completion to see that it is bringing them daily joy.
It’s my love of people that’s led me to my other pursuit outside of property, which is coaching – I’m concluding my training to be a life coach. It’s such an interesting craft and the principles are very much in line with how I aim to live my life. It’s never about giving advice, but just about asking careful questions that allow each person to unlock their own answers. It’s powerful stuff and I feel honoured and overjoyed to be on this journey alongside my passion for property.
