Wear this: Empreinte Lingerie

Our new favourite lingerie brand is French favourite Empreinte – though it has been offering unique support to women for over 70 years, so it is no newcomer. Think classic French elegance that fits like a glove, holding you in in all of the right places and making your curves look even more spectacular.

Much as we love a romantic gift come Valentine’s Day, we really think you need to be involved in the buying process for this: with expert fitters on hand you can be sure to come away with something that feels like a second skin, and the atelier customisation service means that you can choose to personalise your items with finishing touches, like embroidered initials and dates (created on the spot by an ingenious piece of machinery).

And if you haven’t yet seen it, you really ought to check out the gorgeous new flagship store in Mayfair.

56 South Molton Street, W1K (020 7629 1623; empreinte.eu/en)