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It’s a new era for luxury relocations in the Capital, as Pickfords Gold opens the doors to its brand-new flagship office on Baker Street – right in the heart of Marylebone. Surrounded by elegant Georgian townhouses, tucked-away mews homes and manicured garden squares, this pocket of central London is all about quiet prestige – and now it’s home to the UK’s most exclusive moving service.
This new space marks a major moment for Pickfords Gold, the premium arm of Pickfords – long considered the UK’s most trusted name in removals and storage. Created specifically for clients with high-value homes and complex relocation needs, the Gold service is all about detail, care and discretion, raising the bar on what it means to move house in London.
At the heart of the offering is a seriously tailored experience. From the start, clients are matched with a dedicated Move Manager who oversees everything from the logistics of transportation to coordinating specialist services, be it fine art installation, high-value insurance cover or international shipping. Come moving day, a Pickfords Gold Move Executive takes the lead on- site, making sure everything runs like clockwork.
“We’re thrilled to open our new base in Marylebone,” says Darren Storm, Pickfords Gold Manager. “Being in close reach of some of London’s most exclusive properties means we’re perfectly positioned to deliver our signature white-glove service to clients across the Capital.”
And that white-glove service really does live up to the name. It’s not just about careful handling – it’s about having your wardrobe unpacked and rehung with absolute precision. It’s beds made, kitchens set up, and every last detail in place. If you’re moving with kids or pets, the team can also step in with school liaisons, nursery setups, or pet care, making the transition smoother for everyone involved.
So much more than a removals company, this is more like a home- moving concierge. Think calm professionalism, total discretion, and a flexible service that works around your busy life. Every project begins with an in-person consultation and a tailored plan to suit your timeline – whether you’re managing multiple properties, planning a long-haul move, or juggling renovations. With its new Marylebone HQ, Pickfords Gold is perfectly placed to serve London’s most sought- after postcodes. Whether you’re moving out of a listed townhouse in Hampstead or into a penthouse in Mayfair, the team is on hand to handle even the trickiest of logistics. Relocating might never be truly stress-free – but with Pickfords Gold, it comes remarkably close.
