With buyers on the move, now’s the time to perfect your property’s presentation and pricing
Spring is one of the busiest times of the year for the London property market, with buyers eager to find a home and settle in before summer. If you’re planning to sell, presenting your property at its best is key – not just for attracting interest, but for securing the right offer. From first impressions to pricing and marketing, getting the details right can make all the difference.
The first step is to invite a few local estate agents to assess your home. Daniel Austin of Glentree Estates advises choosing agents who’ll give an honest and realistic valuation, rather than those who simply inflate figures to secure the instruction. “Invite three local estate agents for their honest and real views on value, not the figure for them to curry favour with you in order to ‘buy’ the instruction through flattery,” he advises. Pricing correctly from the outset is crucial, as overpricing can be a major obstacle to a successful sale. “Make sure the asking price or guide price is no more than 5-10 per cent above ‘real bankable value’ since overpricing is the death knell to a successful sale.”
Make sure the asking price or guide price is no more than 5-10 per cent above ‘real bankable value’ Daniel Austin, Glentree Estates
Once you have a clear idea of the right price, it’s time to turn your attention to presentation. First impressions matter, and with spring in full bloom, it’s worth making the most of your home’s exterior. Ian Godfrey of Godfrey & Barr suggests paying particular attention to curb appeal. “Spring is ideal for highlighting your property’s exterior,” he says. “Ensure the garden is well-maintained, pathways are clean, and that the entrance is inviting. Simple touches like fresh flowers or a new doormat can make a significant impact.” Daniel agrees, adding: “Make sure the garden, front and rear, is manicured as much as possible.” A well-kept outdoor space suggests that the property has been looked after, which will be reassuring to potential buyers.
Inside, decluttering is essential. “Remove unwanted clutter to make your home look as good as it can,” says Daniel. A deep clean and a fresh coat of paint in tired areas will also make a huge difference. “Paint any areas that look tired and need refreshing.” Light, neutral tones tend to be the safest choice, helping rooms feel bright and spacious. And don’t forget the windows – sparkling glass will let in as much natural light as possible.
With presentation taken care of, marketing becomes the next priority. High-quality photography is essential in a digital-first property market. “Professional photography and virtual tours are essential in today’s digital age,” says Ian. “They allow potential buyers to experience the property online, increasing engagement and interest.” Daniel agrees, adding: “Make sure the agent takes good photographs and a video if necessary.” Buyers will often make their first judgment based on online listings, so sharp, well-composed images are a must.
Beyond photography, a strong marketing strategy is key. Ian recommends taking a broad approach: “Utilise various platforms, including social media, property portals, and email campaigns, to reach a broad audience. Highlight unique features of your property to stand out in a crowded market.” The right exposure can make all the difference in attracting serious buyers.
Finally, once viewings begin, those last finishing touches can have a big impact. A well-staged home should feel inviting but not overly personal. Fresh flowers, open curtains, and a welcoming atmosphere will help potential buyers to picture themselves living there. Small details, like clean pathways, neatly folded towels, and soft lighting, can help create the right mood.
With the right preparation – clear pricing, a well-presented home, and a strong marketing plan – you’ll be in the best position to attract buyers and secure a successful sale this spring.
