Keeping it Real: Godfrey & Barr

Godfrey and Barr

Keeping it Real:
Godfrey & Barr

With his reputation as one of the most straight-talking agents in the business, buyers and sellers alike know where they are with Godfrey & Barr’s Jeremy Fine.

Words by Sophie Hampton

I have been in the property game for nearly 30 years. My firm is made up of myself, my two business partners, and our fantastic team. We have offices in Hampstead Garden Suburb and Mill Hill, and cover all of north- west London, from small properties to huge, sprawling mansions.

I hate the stereotype of being an agent and try to be different, mostly by just being myself! I like to have a laugh and I am all about adventure. I love to travel with my family; I’ve trekked through mountains, volcanoes and rainforests, all over Thailand, Costa Rica, Mexico, Vietnam, Morocco, Cambodia, and many more. However, nothing beats a recent trip to see the orangutangs in the jungle of North Sumatra, which was truly magical and mind blowing. I am a retired magician and can juggle, ride a unicycle and play the guitar, and I am an origami expert! I also love walking my two crazy dogs, which is when I get to de-stress and chill out.

I believe that as an estate agent, the most important qualities are trustworthiness and the ability to get on with people and build relationships. But in order to do our job well, clients need to be prepared to listen to us – it makes things so much easier!

I know all aspects of property, inside out and backwards, including the best way to lay out and remodel the perfect home, and I regularly destroy plans from clients and friends in order to make layouts work. I have huge connections and a varied client base and I am fortunate enough to have dealt with lots of celebrities, sports personalities, and pop stars – but of course, discretion and confidentiality are everything.

When thinking about marketing a property, you should choose an established agent with a good track record, who knows your area inside out – never just go with somebody because of their social media presence. Your agent should show you comparable houses in the area and explain how your home sits alongside these. This is where local knowledge is invaluable and absolutely essential.

If your property has been on the market for a while, don’t fall into the trap of thinking ‘the more agents the better’. Multiple agents will saturate the market and you will get the reverse effect of making the property look stale – it will be old news.

In a nutshell, my advice is to be as accommodating to your agent as possible and listen to their recommendations. After all, that’s why you have employed them. We are all working for the same result!