On Design: Shelley Simpson

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On Design:
Shelley Simpson

Words by Ali Howard

The ceramicist and Mud Australia founder chats sustainability, how it all started, and an exciting new opening for north London

On Design Shelley Simpson

Tell us about the brand and how it came about
At 28, a move from Melbourne to Sydney introduced me to a housemate with a backyard kick wheel. Left alone with this intriguing tool, I discovered an innate talent for throwing clay. What began as casual exploration quickly transformed into a consuming creative outlet. This journey has led to the creation of Mud Australia, having evolved from a backyard hobby to opening our first store in Woollahra in 2007, and since then expanding to 12 locations worldwide.

What were you doing beforehand?
Previously, I worked in Sydney’s hospitality industry, managing restaurants. While I was there, I was already exploring ceramics on the side. My experience in the industry was wonderful, and it undoubtedly influenced many of Mud’s contemporary porcelain designs.

What can Londoners expect from the new Islington outlet?
In collaboration with DesignOffice, once again, we have created a new space that embodies the neighbourhood’s vibrancy, whilst aligning with Mud’s signature design. Bathed in natural light and situated on a lively thoroughfare, our Islington store is a welcoming hub that reflects the community.

Tell us about the role of sustainability at Mud Australia Sustainability and ethics are fundamental to our philosophy.
By maintaining control over our production process, from conception to creation, we’ve established a framework for positive impact where we continuously refine our designs, optimise working conditions, and minimise our environmental footprint. A focus on quality and longevity guides our material selection, and in-house production ensures transparency and enables us to drastically reduce waste.

Which pieces have emerged as customer favourites?
Our bestselling pieces are commonly chosen for their practicality and utility. Design, for me, is an inseparable blend of form and function, with purpose always at the core. This philosophy is exemplified in pieces like our bestselling Pebble Bowl Medium.

What’s coming up next for the brand?
We’re celebrating a huge milestone – Mud’s 30th birthday! To mark the special occasion, our stores around the world will be hosting community events with our customers. We’re excited to share our journey, focusing on community, sustainability and timeless designs.