Laylah Holmes
How has your background in fashion influenced the way you approach interiors and rug design?
My fashion background has always played a significant role in the way I approach interiors. I’ve long believed that fashion and interior design speak the same language. Whether you’re designing for the body or the home, it’s about proportion, flow, and understanding how something interacts with its environment. Fashion taught me the importance of fabric, colour, texture and detail, and that instinct naturally informs my rug design process. I’m still drawn to the tactile nature of materials, the way textures layer, and how subtle shifts in tone or construction can transform the mood of a space – all influences that began with fabric and form from my early fashion days.
What sparks the beginning of a new piece?
My inspiration usually begins with travel. Whether I’m away for work or on holiday with my family, I’m always drawn to textures, colours, and landscapes that stay with me long after the trip ends. These moments often become the quiet starting point for something completely new. Most of my collections carry a deeper meaning and are shaped by personal beliefs, or a connection to a place or memory I hold dear. Sometimes that’s spiritual, and other times it’s simply a feeling I want to capture and share with others to admire.
I’ll be launching a new collection later this year which will embody the essence of a place very close to my heart. Titled ‘Meet Me in Como’, the collection is, at its core, a love letter to the timeless beauty of Lake Como, inspired by our yearly visits and my deep affection for its charm. Each rug will capture the essence of the region: the elegance of its architecture, the faded glamour, and the unmistakable romance of Italian lake life. It feels more personal than anything I’ve created before, and I’m excited to share that story through the collection.
Which materials or techniques are exciting you most?
It’s not so much one material that excites us right now, but the way different fibres and techniques come together. We’ve always enjoyed pushing the boundaries of craftsmanship by experimenting with unexpected combinations. Recently, we’ve been exploring the blend of wool and jute, which has created a unique texture that feels both tactile and versatile. It’s a combination that could work beautifully across a range of interiors and styles.
There’s always something new to discover in the studio and as a team we’re constantly experimenting and playing with materials. Always searching for the next exciting thing that brings both beauty and function together, all whilst retaining the luxury feel and finish that defines every collection we create.
What makes a creative collaboration worthwhile for you?
I’ve always valued collaboration as a way to connect with others in the industry, especially like-minded, female-run businesses. Building those relationships and supporting each other feels essential and is about creating a community where everyone can create. I’m passionate about working alongside others to develop something meaningful that honours both our creative visions, without compromising individual identity or freedom.
What makes a collaboration truly worthwhile is the opportunity to learn from one another and push boundaries by combining different skills and perspectives. It’s in that exchange where the most exciting and unexpected ideas emerge, and that energy ultimately elevates the work we create together.
