Hyde House is a go-to for the Capital’s top interior designers. The brand’s bespoke furniture pieces feature across high-end residential, commercial, private yacht and hospitality projects. We chat to co-founder Joanna
Tell me about Hyde House and how the brand came about. I started Hyde House over 17 years ago after stumbling across my business partner, Richard Searle, a third-generation master craftsman and furniture maker, when I approached him to manufacture bespoke designs for my own home. Ironically, I’d never designed a stitch of furniture before, having worked in luxury fashion publishing for many years, however, Richard’s manufacturing capacity and my design aspirations were to prove a winning combination since the house was featured in a number of interiors magazines, and Hyde House was born!
What’s your design ethos? I believe a home can become an envelope of solace, a space that nurtures and soothes the soul and a feast for the eyes (as well as the backdrop to all the most important relationships and moments of life) and therefore my design approach can be quite bold! I’m fairly courageous in my choices and I’m not fearful to stimulate the eyes by edging outside of my comfort zone, because that often reaps great aesthetic rewards. In a recent project we specified and installed an oversized solid brass sphere lighting pendant over a beautiful natural oak bespoke dining table to create a sense of drama and an architectural edge.
The Mykonos collection is a celebration of geometric shapes in the complementary tones of burgundy, terracotta, and blush.
Tell me about your latest collection I’m particularly excited to launch SOHO, which combines our patented furniture finishing system, Resinate on our brand new armchairs, coffee tables, console tables and stool capsule collection, which will be showcased during London Design Week. This collection boasts masculine charcoals balanced with smoky tobacco tones, offset by soft Roman plaster shades and finished in smooth organic curves and shapes. It’s one of our most sophisticated collections to date and I can’t wait to see the response from the design community.
Can you explain a little more about Resinate? It took several years of research and development to create our new finishing process (pioneered and trademarked by Hyde House) involving a unique resin that’s applied to any wallpaper to be used on bespoke furniture as a viable and robust fi nish to case goods and cabinetry. This application has opened up endless options to fi nish furniture in exquisite wallpapers from all the leading suppliers including de Gournay, Fromental, Phillip Jeffries, Arte International, and Cole & Son – to name but a few.
Tell me about the role of sustainability at Hyde House
We consider sustainability to be a key company value, ever more so with each passing year. We source sustainable beech for the frames within our upholstery, but we also consider being a local British manufacturer a key brand value, since more and more clients consider sourcing furniture locally to be important. Moving forward, we aim to use recycled material as the composition of choice in the fabrics we select, not to mention how conscious we are with our furniture packaging.
What’s new in luxury interiors for SS24? I’ve really noticed a return towards maximalism in design. We’ve moved away from the world of ‘griege’ headlong into a celebration of warmer colours and frills, trims, texture and print. As we bravely throw together retro-inspired batik prints with naive and unrefined ceramic and composite plaster finishes, and dense fabric weaves like bouclé and mohair, this is luxury redefined in a far more individualistic and distinctive way.
