A new build to love

New builds are like Marmite: some love the idea of moving into a brand new, super sleek pad that’s been perfectly designed to accommodate all our modern living needs – the latest audio-visual, heating and security technologies at our fingertips; high fashion fitted kitchens; plush en suite bathrooms and enough walk-in-wardrobe space to make even Carrie Bradshaw swoon. But some find the idea all too clinical, hotel-like and, while we’re being candid, downright characterless. One thing’s for sure – when it comes to choosing our dream home, we know which side of the coin we’re on.

But if you’re all bay windows, period fireplaces and high, corniced ceilings ‘til you die, this fab new development might just sway you. Yes, it comes in the form of a (very handsome) contemporary block but rich with homely touches such as marble worktops, vintage brass fittings and beautiful, parquet flooring, each apartment is bursting with undeniable character, giving you the best of both worlds.

Made up of one, two and three bed suites, West Hampstead SQ has been designed to complement the area’s quintessentially English, village-like feel, right down to its charming, vintage style details and of course, there’s a clue in the name – this is a mixed-use development incorporating cafés, restaurants and shops, set around a community-friendly square. What’s not to love? Yes, there’s the wow factor, but beyond that, it’s a totally lovely place to live. Who needs all those pesky maintenance costs that come with a Victorian terrace anyway?