Tell us a little about your background and how Minka Jewels came to be
I started my career in Hatton Garden as a gemmologist and stone trader, sourcing some of the most incredible gems from around the world. I’ve always been obsessed with colour and the magic of natural gemstones, but I found myself frustrated by how traditional fi ne jewellery often played it safe. I wanted to create pieces that felt bold, unique, and timeless – celebrating the beauty of these incredible stones in a way that felt fresh and modern. That’s how Minka Jewels was born.
Minka Jewels founder Lucy Crowther
What’s your brand philosophy?
Jewellery should be empowering, joyful, and made to last. Everything starts with the stone, we champion incredible natural gemstones, setting them in timeless designs that feel as relevant today as they will in 50 years. I want our pieces to be loved, worn, and eventually passed down as future heirlooms.
Where does your inspiration come from?
I take so much inspiration from nature, the deep blues of the ocean, the vibrant greens of the rainforest, the golden glow of a sunset. Gemstones are nature’s way of showing off, and I love how no two are ever the same. I’m also fascinated by antique jewellery, architecture, and bold design from different eras, those little details that make something feel special.
Tell us a little about your creative process – what do you enjoy most?
For me, it always starts with the gemstone. I spend a lot of time sourcing incredible stones, and once I fi nd one I love, the design process begins. I sketch out ideas, thinking about how best to showcase its colour and character. Then I work with some of the best craftsmen in the industry to bring the piece to life. The most exciting part is seeing a finished piece for the first time, it’s like the stone finally finds its perfect home.
Do you have a most treasured item in your personal jewellery collection?
Yes, a sapphire ring that belonged to my grandmother. It has this incredible deep blue colour, and I love the idea that it’s been worn and loved by different generations before me. That’s what makes jewellery so special, it holds stories and memories in a way nothing else can.
Minka Jewels Atlantis: white keshi pearl necklace, £1,500
Tell us about your new showroom
The studio is a space I’ve wanted for a long time. Somewhere relaxed and intimate where clients can come and really experience the jewellery. It’s in the heart of London and feels a little like stepping into a treasure trove, where you can explore our collections, try on pieces, and talk about bespoke commissions in a really personal way.
How do you want people wearing your pieces to feel?
Confident, individual, and like they’re wearing something that truly reflects them. Jewellery is such a personal thing, and it should feel like a natural extension of your style, something that makes you smile every time you look at it.
Is there anyone you’d really love to see wearing one of your designs?
There are so many stylish, inspiring women I’d love to see in Minka Jewels. People like Kiera Knightly, Phoebe Waller-Bridge and Sienna Miller. But honestly, the biggest thrill is seeing my pieces worn by clients who genuinely love them.
I want our pieces to be loved, worn, and eventually passed down as future heirlooms
Top: Rainbow sapphire pinky ring, £4,500 ; Middle: Atlantis: sapphire and keshi pearl earrings, £1,250; Bottom:Avebury Rings: diamond hinge ring, £12,000
Can you tell us about the role of sustainability in your business?
Sustainability is really important to me. We work with responsibly sourced gemstones, use recycled gold, and focus on quality craftsmanship so that every piece is made to last. I also love working on redesigning clients’ existing jewels, giving old jewellery a new life rather than letting it sit unworn in a drawer.
What’s new/next for Minka Jewels?
We’ve got some beautiful rings that we have been making bespoke for clients that I can’t wait to share. This month, we are hosting a wonderful workshop on how to buy a gemstone at the beautiful Mandarin Oriental rooftop bar in Mayfair, and there will hopefully be a work trip to the USA later this year. It is such a joy to meet clients in person and help them find or create their perfect piece with their dream gemstone.
