A simple philosophy and bespoke approach is a winning formula for the founder of boutique interior design studio A New Day
Andrew Griffiths, founder of A New Day
Tell us about the practice and how it came about
I set up A New Day in 2021 after a couple of years working on my own as a designer. We’re now a team of four working across private residential projects in London and the Cotswolds. The studio was formed with a vision to create thoughtful spaces that improve how you live, and bring a smile to the face. That simple philosophy underpins the studio’s work, whatever the project.
What were you doing beforehand?
I worked in brand marketing and creative direction for ten years, working across property and interiors in the latter years. Interior design had long been my passion, so I set about changing careers. There’s a lot of crossover in terms of leading large scale projects and budgets, and pulling together the right cohort of skills and collaborators to create something really special.
How do you work with clients to achieve their dream home?
We spend time building a detailed picture of who our clients are and how they want to experience a space, both practically and aesthetically. But also, more importantly, it’s about feel – understanding how a client wants to connect with a space when they spend time in it is a core part of our approach.
While there’s not a set house style at A New Day, clients can expect relaxed, liveable, and bespoke spaces that blend classic and contemporary design
Which interiors brands do you like to work with?
We like to connect our clients to brands and makers they probably wouldn’t have come across before, and each project generally includes a lot of bespoke pieces made for the people and the place. That said, there are still lots of brands and makers we often work with, from
Pinch for beautiful handcrafted lighting and furniture, to Another Country for seating and tables, and Yarn Collective for really versatile upholstery and window dressing fabrics.
Do you have a signature style?
We don’t have a set house style, each project is about context – the heritage and story of the property, the setting and the people living in it. But clients generally come to us as they want a relaxed, liveable but bespoke look that blends classic and contemporary influences with a considered use of colour. Which interiors stories are you most excited to see in 2025? I’m not a great believer in trends, and feel good design should be personal and timeless, but for 2025 I’m excited about the continued growth of brilliant British makers. We worked with some amazing people in 2024, and there is so much talent out there.
