With the summer holidays in full swing, it’s easy to assume the property market takes a hiatus in August, resulting in a summer slump. But insights from leading estate agents reveal a more nuanced picture, suggesting that the height of summer could in fact be a strategically advantageous time for property transactions.

Bambos Haralambous from Goldschmidt & Howland highlights the perception of a quieter market during the summer months. “The holiday season can move at a slower pace for property sales, although this largely depends on location and market dynamics,” he says. “It’s common for listings, particularly larger family homes, to be ‘rested’ during this period as clients are away for the school holidays. This can result in fewer publicly available properties, creating the impression of a quieter market. However, these periods can create opportunities due to reduced competition from other buyers and potentially motivated sellers.” With many families and potential buyers on holiday, serious buyers can capitalise on the less crowded market, securing properties ahead of the autumn rush when competition and prices typically escalate.

Jeremy Karpel from TK International challenges the notion of August as a dormant month for property transactions. “It’s easy to think of August as a property graveyard, but you’ll be surprised how busy it can actually be,” he argues. “Families may have gone on their holidays after the schools have broken up, but professional couples without children and older downsizers are very much around, and therefore can be very active during this time looking at property.” These demographics are particularly significant as they often have the flexibility and financial capacity to transact quickly, making August an opportune time for sellers to engage with motivated buyers.

It’s worth noting that August’s favourable weather also plays a crucial role in property viewings. “With fewer people around, getting from appointment to appointment is easier and less stressful, and the weather is good, which tends to make all properties show so much better, which is good for both buyers and sellers,” notes Jeremy.

Vikki Broad from Hamptons echoes the potential benefits of August for property buyers, telling us that: “August can be a great time to purchase a property before the busy autumn season. While the upper end of the market does typically quieten down as many people go on holiday, the wider market remains active and can present a good opportunity for serious buyers. In fact, last August was unexpectedly one of the busiest months of the year. With fewer competing offers, you may be able to secure a better deal on a property that fits your criteria. Sellers who list in August are often highly motivated to complete a sale.”